Your job is to change behavior, not to report news Might I rant for a moment? Right this minute, all over the world, communicators are knocking themselves out to deliver organizational news that nobody wants or needs. We’re exhausting our resources — not the least of which include our own time and our audience members’ attention — making sure the people know who won … [Read more...] about News flash: You’re not a news bureau
Bottom-line communications
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Improve your communications with Ann's consulting services Do you need to bring in new clients? Communicate corporate messages? Help your organization achieve its goals and objectives? If so, Wylie Communications can help with consulting services that range from critiquing your website to launching a new communication vehicle. Let us help you: Make communications more … [Read more...] about Get expert advice
Track outputs, outtakes and outcomes
Tips for measuring communication success Good PR measurement doesn’t just track ad value equivalencies. Instead, it links your efforts to the organization’s key performance indicators, or KPIs. So track outputs, outtakes and outcomes, says Shonali Burke, ABC, principle of Shonali Burke Consulting. Then link outputs to outcomes, communication results to KPIs. A lecturer … [Read more...] about Track outputs, outtakes and outcomes
Readers want less | December 2009
"Brevity is the sister of talent." — Anton Chekhov, Russian playwright Readers want less Establish copy length limits Size does matter. All things else being equal, your readers would rather read a short piece than a long piece. In writing — as in eating, imbibing, reality TV viewing and so much else in life — it's good to set limits. In other words, establish an … [Read more...] about Readers want less | December 2009