Issue

Big stories, tiny words

The Times' word length averages 4.9 characters When I recommend to my clients that they limit their word length to 5 characters per word, they roll their eyes and chortle. But when I tell them I know they can do it, because The New York Times does it every day, they sit up and take note. (The Wall Street Journal also accomplishes this feat, day after day, rarely rubbing … [Read more...] about Big stories, tiny words

Please remember this

A click is just a click ... a share is just a share The other day, I was discussing ROI with a group of ridiculously talented, impossibly young PR pros in their first year at a big agency. They report ROI to their clients in clicks, shares and likes. "As a business owner," I told them, "if I invest a dollar in your services, I want to receive my dollar back, plus a … [Read more...] about Please remember this

Do you give journalists a headache?

Make their lives easier with multimedia pitches Nearly seven in 10 journalists believe their jobs have gotten harder over the past five years, according to a 2014 survey by media platform ISEBOX. You don't want to be part of that problem, do you? Here's how to avoid being a journalist's worst nightmare: 1. DO the math. Most journalists produce at least five … [Read more...] about Do you give journalists a headache?

Get clicked, read, shared and liked

Polish your Web writing with Shel Holtz and me in Santa Fe, Feb. 11-12 Would you like to use fill-in-the-blanks templates that virtually write your blog posts for you? Reach clients and customers through images, infographics and Instagram? Write content for the mobile Web? If so, please join Shel Holtz and me for "Catch Your Readers Via Social Media," a two-day writer's … [Read more...] about Get clicked, read, shared and liked

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