… with two of your colleagues by directing them to our current issue. Better yet, invite them to subscribe to Wylie's Writing Tips. They'll thank you — and so will I! … [Read more...] about Please share this issue …
Articles
For more info …
... about my seminars, publication consulting, or writing and editing services, please contact me or visit my website. … [Read more...] about For more info …
An eggcellent idea
The American Egg Board chooses tipsheets When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter. But Edelman and the Egg Board didn't send out releases and tweets saying, "Eggs are great." Instead, they created tipsheets on how to hard-boil, dye, decorate eggs and create dishes … [Read more...] about An eggcellent idea
Make Your Copy More Creative in Phoenix
Learn to engage readers with wordplay, metaphor, storytelling and more at this two-day Master Class My husband likes to quote Anonymous, who said: "If a man speaks in the forest, and no woman is there to hear him, is he still wrong?" The corporate communication writer's corollary: If you cover your terribly serious and important stories, and nobody pays attention, does … [Read more...] about Make Your Copy More Creative in Phoenix
Turn policies and procedures into people
Human interest helps fight the 7 dreary P's Call them the seven dreary P's: programs, plans, policies, procedures, protocols, positions and products. Bring these mind-numbing topics to life by turning them into an eighth P: people. That's what graduates of our most recent Master the Art of the Storyteller Master Class did. Let people stand for protocols. For … [Read more...] about Turn policies and procedures into people