How do you get the message across folks who don’t read the paragraphs?
20%.
That’s the percentage of words highly educated European scientists read on each screen, according to a study by Jakob Nielsen.
Your readers may read less.
So how do you reach nonreaders with words?
Put your message in the 20% of words they actually do read: the headlines, decks, lists, links and other display copy — aka, the “bold and the bullets.”
Are putting your message where your audience members’ eyes are? If not, contact me. I’ll help you and your team members reach flippers and skimmers, as well as real readers.