… since you left undergraduate school?
How up to date are your writing skills?
□ Are you holding onto a writing structure that was invented for the telegraph wire? The inverted pyramid was first used during the Civil War. It’s been proven in the lab, again and again, not to work with humans. Are you still using it?
□ Are you still relying on a news release format that’s 118 years old? Ivy Lee invented the traditional release in 1906. Everything’s changed since then. Are you still using the same tired approach?
□ Have you upgraded your hair style more often than you’ve upgraded your writing skills?
Everything’s changing — new communication channels, higher levels of information overload, AI, global pandemics, wars, crazy weather, recessions.
Have your writing skills kept up?
If you need to bring your writing skills up to speed contact me. I’ll help you and your team members use out-of-the-box, proven-in-the-lab approaches.