Have you outsourced your job to a robot?

That’s not good for your organization — or your career

Researchers at Stanford University broke out tasks for 950 occupations. They did not find a single instance where AI could handle a job from beginning to end.

Are you assigning a robot to write your news release? Not only is that bad for your career, but you’ll probably wind up with an ineffective release.

“Those who use AI to write whole articles have seen mediocre results and some embarrassing flops,” reports Ina Fried in Axios AI+. “Quietly, though, newsrooms have found AI to be adept at more narrow tasks, such as writing headlines or captions.”

Make AI your assistant

So think smaller: Make AI your editorial assistant, handling small tasks like finding a statistic or coming up with a metaphor. And keep your own job as editorial director of your own assignments.

In addition to thinking smaller, you may also want to think bigger. Communications professionals are using AI to predict how their audiences will respond to messaging and when narratives might go awry, according to Muck Rack.

So use AI to get to know your audience better. I spend plenty of time talking to Perplexity about what’s keeping marketing, PR and comms leaders up at night.

How to outwrite a robot

Have you outsourced your writing to a robot? If so, you may want to rethink how you use AI.

If you need to up your AI game, contact me. I’ll help your team members Outwrite a Robot.