Would your piece be twice as good …

… if it were half as long?

Too many professional communicators write messages, paragraphs, sentences and words that are hard to read and understand.

According to 130 years of readability research:

• The more you write, the less readers read.
• The more information you give people, the less likely they are to be able to do what you want them to do with it.
• The longer your paragraph, the more likely readers are to skip it.
• The longer your sentence, the less readers understand.
• The longer and more jargony your words, the less readers read and understand.

Would your piece be twice as good if it were half as long?

If so, contact me. I’ll help your team members Cut Through the Clutter so you can make every piece you write easier to read and understand.