… Not to work with humans?
The inverted pyramid has been proven in the lab, again and again, to reduce readership, slash understanding, minimize engagement, shrink sharing and keep readers from finishing your message.
Despite these findings, communicators keep perpetuating the inverted pyramid — because it’s the way we’ve always done it (for more than 160 years, by the way!)
Is your dedication to the inverted pyramid getting in the way of your organization’s success?
If so, contact me. I’ll help your team members Think Outside the Pyramid so you can draw readers in and move them to act.