Or are you writing about ‘Us and our stuff”?
Most communicators write about their organizations.
Unfortunately, that gets in the way of communications:
- Journalists’ No. 1 pet peeve is releases that aren’t relevant to their readers (Greentarget).
- Reader-centric communications increase conversions by up to 47% (HubSpot).
- 71% of high-performing organizations focus their messages on the audience’s point of view. Just 45% of average organizations do (Stephen Welch, Michael Ambjorn).
Is Institutional Narcissism keeping your organization from getting better coverage, closing more deals and performing at a higher level?
If so, contact me. I’ll help your team members Think Like a Reader so you can draw readers in and move them to act.