1 quote, 1 stat, 1 tip & 1 tool for Writing Better, Easier, Faster
1. Stat
If you spend most of your writing time getting ready to write, you’ll write better copy in less time and enjoy it more. Unfortunately, most writers spend most of their time fixing what they’ve written. — Richard Andersen, author of Writing That Works
2. Quote
“The hard part is getting to the top of page one.” — Tom Stoppard, Academy Award- and Tony Award-winning playwright
3. Tip
To “get to the top of page one,” invest most of your writing time in getting ready to write. Among the steps:
- Do the research. Go beyond the slide deck and interview with the SME. Find the details and data that will grab readers’ attention and move them to act.
- Develop your story angle. Make sure you’re writing the message your readers want to read, not the message you wish your readers would be willing to read.
- Organize your piece. Go beyond the inverted pyramid. It’s been proven in the lab to work great with technology — but not so well with humans.
4. Tool
- Learn more ways to prewrite.
- Write Better, Easier and Faster with our writing-process training.
- Schedule one-on-one or group coaching sessions.