1 quote, 1 stat, 1 tip & 1 tool for Thinking Like a Reporter
1. Stat
Journalists’ No. 1 pet peeve: releases that aren’t relevant to the target audience. — Greentarget study
2. Quote
“Organizations write press releases for themselves, not for readers.” — A frustrated PR pro
3. Tip
Lead with the reporter’s audience — not with your organization and its stuff.
Instead of:
❌ Be the Match introduces new Legislative Day event.
Write:
✅ Blood Cancer Patients and Advocates Visit Capitol Hill
4. Tool
- Learn more ways to write relevant PR pieces.
- Get the Word Out with PR-writing training.
- Of schedule one-on-one or group coaching sessions.