1 quote, 1 stat, 1 tip & 1 tool for writing with benefits
1. Stat
In 30 years of surveys testing the appeal of features, advantages and benefits in writing workshops, 0% of people have preferred features. Yet 99% of communicators write about features. — Ann Wylie, president, Wylie Communications
2. Quote
“Your readers don’t care about your organization and its stuff. They care about themselves and their needs.” — Ann Wylie, “president of Wylie Communications” “writing coach”
3. Tip
Instead of writing about the features of your stuff, write about the benefits to readers.
- Feature: Wearable technology webinars
- Benefit: Design wearable technology faster
Then lead with the benefits, substantiate with the features: Design wearable technology faster with our wearable technology webinars.
4. Tool
- Learn more ways to lead with the benefits.
- Catch Your Readers with our persuasive-writing course.
- Of schedule one-on-one or group coaching sessions.