1 quote, 1 stat, 1 tip & 1 tool to avoid the blah-blah in content marketing
1. Stat
Feature leads increase reading by 520% and readers by 300%, according to an A/B test by Groove HQ.
2. Quote
“blahger: A blogger whose message primarily consists of blah-blah-blah.” — BuzzWhack
3. Tip
To increase reading — and to avoid the blah-blah in your content — use a feature lead.
Start with an anecdote, human interest story, metaphor, statistic or wordplay. Avoid abstract leads, announcement leads and fact packs.
4. Tool
- Learn more ways to organize content.
- Help your group learn to Get Clicked, Liked & Shared.
- Of schedule one-on-one or group coaching sessions.