1 quote, 1 stat, 1 tip & 1 tool to help you stop making your reader go “huh?”
1. Study
People who use big words when smaller ones will do sound less intelligent, according to research at Princeton University. Participants who read the simplified version of a message rated the author more intelligent than those reading the original version.
2. Quote
“If you can’t explain something simply, you don’t understand it well.” — Albert Einstein, genius
3. Tip
Use the words in your readers’ heads, not the words in your head. Try searching for the term on the website of one of your audience member’s preferred media; if it’s not there, chances are, it shouldn’t be in your message, either.
And keep your average word length to 5 characters or fewer. That will help you focus mostly on short, familiar words.
4. Tool
- Learn more ways to avoid jargon.
- Help your group learn to Rev Up Readability.
- Of schedule one-on-one or group coaching sessions.