1 quote, 1 stat, 1 tip & 1 tool for reaching ‘readers’ with bullets and bold
1. Stat
“Readers” don’t read. Even highly educated web visitors read fewer than 20% of the words on a page. But people look at 70% of the bulleted lists they encounter. — Nielsen Norman Group
2. Quote
BLists “are to the web reader’s eye what Brad Pitt is to the paparazzi,” say Kara Pernice, at al., authors of How People Read on the Web. “You just can’t get enough.”
3. Tip
- Add bold-faced lead-ins so skimmers can identify the parts of the list.
- Include a subhead so nonreaders know what the whole list is about.
- Make your list odd, not even. “7 Steps” sells better than “10 Tips.”
4. Tool
Learn more ways to get the word out with bulleted lists.
Help your group learn to Reach nonreaders with Links, Lists & CTAs.
Of schedule one-on-one or group coaching sessions.