1 quote, 1 stat, 1 tip & 1 tool for Thinking Like a Reader
1. Stat
Using the word “you” in marketing messages can increase conversions by up to 47%. — a study by HubSpot
2. Quote
“Your organization isn’t the topic. Your products and services aren’t the topic. The topic isn’t the topic. The reader is the topic.” — Ann Wylie, president, Wylie Communications
3. Tip
To draw readers in and move them to act, write about the reader, not about “Us and our stuff.”
4. Tool
- Learn more about reader-centric writing.
- Help your group learn to Catch Your Readers or Move Readers to Act with persuasive writing.
- Schedule one-on-one or group coaching sessions.