1 quote, 1 stat, 1 tip & 1 tool for ‘addressing the envelope’
1. Stat
Some 68% of emails don’t get opened — let alone read. — a study by Nielsen Norman Group
2. Quote
“When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” — MailChimp
3. Tip
How do you write subject lines that get opened?
I use OmniSend’s subject line grader. It will help you write subject lines that focus on reader benefits and are short, scannable and professional.
4. Tool
- Learn more about writing great subject lines.
- Help your group learn to Get Opened With Stellar Subject Lines or Think Outside the Inbox.
- Schedule one-on-one or group coaching sessions.