1 quote, 1 stat, 1 tip & 1 tool for writing quotes
1. Stat
72% of journalists rarely to never use quotes in news releases. — a study by Greentarget
2. Quote
“Most quotes in press releases sound like the teacher in Charlie Brown cartoons: ‘Wah wah wah wah.’” — A frustrated PR pro
3. Tip
How do you get the wah wah out of your release quotes?
Write quotes that sound human, not like a computer spit them out. Here’s one to model, from a Pulitzer Prize-winning series about rescue workers in the New York Daily News:
“I’m begging for someone to help me,” Valenti said. “I do not want to die.”
4. Tool
- Learn more about writing great quotes.
- Help your group learn to Write Better PR Quotes or Get the Word Out with PR Writing.
- Schedule one-on-one or group coaching sessions.