1 quote, 1 stat, 1 tip & 1 tool for cracking the nut
1. Stat
97% of communicators drop the nut graph. Yet the nut graph is key to letting readers know why they should keep reading. — Ann Wylie’s informal observations
2. Quote
“The nut graph is the ‘R.A.’ — as in the ‘rat’s ass’ paragraph — as in ‘who gives a rat’s ass’ about this story?” — Don Ranly, Ph.D., professor emeritus of the Missouri School of Journalism
3. Tip
Want to keep readers reading? Write a one-sentence walkaway for the story — what’s the one sentence you want your readers to walk away with after reading this piece.
Don’t forget to let readers know why they should care. Or, why they should give a rat’s ass.
4. Tool
Learn more about the nut graph. Help your group learn to Draw Readers in with Feature Writing or Catch Your Readers. Or schedule one-on-one or group coaching sessions.