1 quote, 1 stat, 1 tip & 1 tool for writing crisp copy
1. Stat
The New York Times word length averages 4.9 characters. — Wylie Communications analysis
2. Quote
“Readers may know that utilize means use and optimum means best. But why make them translate?” — Skip Boyer, the late executive producer and director of executive communication at Best Western International Inc.
3. Tip
Want to reach more readers? Aim for an average of 5-character words. (That’s average. You can use any word you want as long as you hit your target.)
If The New York Times can do it covering rocket science and brain surgery, you can do it.
4. Tool
Help your group learn to Cut Through the Clutter or Catch Your Readers. Or schedule one-on-one or group coaching sessions.