1 quote, 1 stat, 1 tip & 1 tool for writing great first grafs
1. Stat
33% of The New York Times leads are feature leads. Are you still writing today announced leads?
2. Quote
“When you advertise fire-extinguishers, open with the flames.” — David Ogilvy, “the father of advertising”
3. Tip
Want to draw readers in? Start with the problem you’re solving, not with the product itself. Take a tip from David Ogilvy: Don’t lead with the fire extinguisher; lead with the problem the fire extinguisher solves.
Pro tip: The more tangible the problem, the better. Make them feel the heat.
4. Tool
Help your group learn to Hook Readers With Leads. Or schedule one-on-one or group coaching sessions.