1 quote, 1 stat, 1 tip & 1 tool for writing headlines
1. Stat
Five times as many people read the headline as the body copy, wrote adman David Ogilvy. Once you’ve written your headline, you’ve spent 80 cents of your communication dollar.
Are you getting 80% of your ROI from your headline?
2. Quote
“Lose your reader with your headline and you’ve lost the reader altogether.” — Alan Sharpe, B2B direct-mail copywriter
3. Tip
Including number in your headline? Make it 7 steps instead of 10 tips. Oddly, people are more likely to click headlines with odd numbers then even ones.
4. Tool
Help your group learn to Rev Up Readability. Or schedule one-on-one or group coaching sessions.