1 quote, 1 stat, 1 tip & 1 tool for writing with stats
1. Stat
Which is more dangerous? A disease that kills 1,286 out of every 10,000 people it strikes? Or one that kills 12.86% of its victims?
The former is about 20% more dangerous, said a group of college students, according to research by Paul Slivic, University of Oregon psychologist. In fact, 1,286 out of 10,000 is just a different expression of 12.86%.
2. Quote
“If you tell someone that something will happen to one out of 10 people,” Slivic told Money magazine, “they think, ‘Well, who’s the one?’”
3. Tip
So turn numbers into people: Use whole numbers, not percentages, when referring to humans. Make it: One of out 10 TikTok users … Not: 10% of TikTok users … You’ll make your messages more emotional.
4. Tool
Learn more ways to Take the Numb Out of Numbers. Help your group learn to Rev Up Readability. Or schedule one-on-one or group coaching sessions.