Happy Thursday,
I hope you’re having a great week!
Sorry I missed you last week. I was staying at a friend’s casita in Tucson, celebrating my 65th birthday.
I’ve been reading Susan Orlean’s “The Library Book.” I highly recommend it. Not only is it a delightful read, but it’s also a Master Class on how to write narrative nonfiction and the power of concrete details.
If you’d like to let me know what you’re reading, I’d love to hear from you. Just reply to this message.
Reach Readers Where They Look
1 quote, 1 stat, 1 tip & 1 tool for scannable writing
1. Stat
Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders?
2. Quote
“People don’t read online. They scan.” — Jakob Nielsen, “the king of usability”
3. Tip
Reach your audience members where they look. That’s not the paragraphs. To get the word out to nonreaders, put your key messages in the display copy — headlines, decks, subheads, links, lists and bold-faced lead-ins.
4. Tool
Learn more ways to Cut Through the Clutter. Help your group learn to Write Skimmable Web Copy or Write Skimmable Display Copy with team training. Or schedule one-on-one or group coaching sessions.