Happy Thursday,
I hope you’re having a great week!
My company is turning 30 this year, and I’m celebrating with a trip down memory lane. I’ve been reaching out to every client I’ve had for three decades to catch up.
If you’d like to help me celebrate, I’d love to hear what you’ve gotten out of this newsletter or my training. Just reply to this email. I’d love to hear from you!
Think Like a Reader
1 quote, 1 stat, 1 tip & 1 tool for reader-centric writing
1. Stat
“You” is the most-shared word in the English language. — Dan Zarrella, viral marketing scientist for HubSpot
2. Quote
“Failure in communications generally comes about because of our inability to reverse roles … to put ourselves in the position of those we seek to communicate with.” — John F. Budd Jr., chairman, The Omega Group
3. Tip
Try this: Start sentences with You. Focus on the reader — not on your organization and its stuff.
Before: XYZ Company offers SuperPlantGro.
After: You’ll grow bigger, lusher plants — and never have to water again — with XYZ Company’s SuperPlantGro.
4. Tool
Learn more ways to draw readers in and move them to act with reader-centric messages. Bring me in to train your team to Think Like a Reader or Catch Your Reader.