Tell your story in 47 seconds

Plus: the 3-sentence email rule

Three data points have crossed my desk this week:

1. 95% of the members of one organization said that if an email is more than 3 sentences, they’ll save it to read later. Like there’s a later! Can you get your message across in a 3-sentence brand email?
2. The average attention span today is 47 seconds, according to Gloria Mark’s research at the University of California Irvine. Can you get the word out in a 150-word email newsletter?
3. The word of the year is authentic, Webster’s tells us. Do your brand emails sound like a human wrote them — or like ChatGPT spit them out?

Want to write emails that get read?

Make them short, sharp and authentic.