Can a robot really help you find story ideas?
One Saturday afternoon, I found myself hanging with a friend who owns a tech startup. She showed me some ChatGPT hacks, and I helped her develop her blog post ideas.
“Ask ChatGPT what questions project managers are asking about managing projects effectively,” I suggested. She got a list of questions that will drive her content for the next six months.
So here’s your prompt:
“What questions are [your target audience] asking about [the problem you solve]?”
Why questions?
- Questions are more effective than statements, according to research by Daniel J. Howard and Robert E. Burnkrant at Ohio State University.
- People are more likely to click on question headlines with the word “you” than on declarative statement headlines, according to researchers at the BI Norwegian Business School in Oslo.
- More than 50% of all searches are now mobile voice search, according to Google. People ask questions of their phones, they don’t state search terms. So questions are likely to rank more highly on search.
Once you get your questions from ChatGPT, use the question as your headline and answer the question in the text.
There you go! A quick way to develop your content calendar … with the help of a robot.
Work with — not against — your brain
While we talk a lot about what to write — More stories! Fewer words! Shorter sentences! — we don’t focus so much on how.
Writing is hard because we weren’t taught how to write. Instead, we were taught how to edit: how to spell, punctuate and use the right grammar.
But there is a how to writing. Learn a few simple steps that will make your writing time more effective and efficient at How to write Better, Easier & Faster — our writing-process workshop starting Sept. 18.
You’ll learn to invest your time where it’ll do you the most good … stop committing creative incest … even save time by editing before writing.
Save up to $100 with our group discounts.
