Wylie's Writing Tips

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Try the 5-step creative process

Forget the idea that genius is 1% inspiration and 99% perspiration. Success for a creative person is at least 51% process.

5-step creative process
Bright ideas: Need some creative juice? Come up with brilliant solutions to real-life problems when you use a creative process that works with — not against — your brain.

Here’s the creative process I learned when I worked at Hallmark Cards and have used every day for the last 30 years:

  1. Forage, or gather information.
  2. Analyze that information, sifting, organizing and looking for themes.
  3. Incubate, or let the information simmer in the back of your mind.
  4. Break through, or experience the aha! moment.
  5. Knuckle down, or apply the seat of the pants to the seat of the chair and write a great message.

Complete these steps in this order, and you’ll soon find that you come up with more and better ideas.

Master the magic of the creative process

Have you ever come up with a brilliant idea — on the way home from the brainstorming meeting? Developed a creative theme for the annual report while pulling weeds? Written the perfect headline in the shower?How to Write Better, Easier & Faster - writing-process workshop on Sept. 18-22

If so, you’ve tapped into the wonderful and productive world of the creative process.

Now you can learn to access this superpower every single day at Write Better, Easier & Faster — our writing-process workshop starting Sept. 18.

There, you’ll learn to come up with brilliant solutions to communication problems and overcome writer’s block and procrastination by working with — not against — your brain.

Save up to $100 with our group discounts.

Register for Write Better, Easier and Faster - Ann Wylie's writing-process workshop, starting Sept. 18