Templates more effective than brainstorming, free association
Just a handful of templates accounted for all of the ideas behind 200 top-performing ads, found a team of Israeli researchers.
Templates also help:
- Readers overcome information overload
- People remember messages longer
- Writers save time and produce better work
So create fill-in-the-blanks templates for webpages, corporate bios, benefits stories, product releases, executive messages, marketing emails and more.
Here’s a quick template for a case study or patient profile: problem, solution, results.
And here’s one for a survey story: three top findings, introduce study in one sentence, two-sentence methodology, bulleted list of fascinating findings, summarize insights in a sentence or two, sparkling quote about findings.
You’ll actually write better if you think inside the box: So try a template today.
Work with — not against — your brain
While we talk a lot about what to write — More stories! Fewer words! Shorter sentences! — we don’t focus so much on how.
Writing is hard because we weren’t taught how to write. Instead, we were taught how to edit: how to spell, punctuate and use the right grammar.
But there is a how to writing. Learn a few simple steps that will make your writing time more effective and efficient at How to write Better, Easier & Faster — our writing-process workshop starting Sept. 18.
You’ll learn to invest your time where it’ll do you the most good … stop committing creative incest … even save time by editing before writing.
Save up to $100 with our group discounts.
