Reach flippers, skimmers and other nonreaders with words
Web readers read fewer than 20% of the words on the page.
Which words do they read?
- Headlines
- Decks, or the one-sentence summaries under the headlines
- Subheads
- Links
- Lists
- Captions
Which words do they not read? The paragraphs.
So put your message where their eyes are — in the microcontent. Outline your key takeaways, then put them in the headline, subhead, links and other display copy.
How can you reach readers where their eyes are?
Web visitors spend 57% above the fold, or on the first screen of a web page, according to the Nielsen Norman Group. They spend 74% on the first two screens.
Find out how to reach visitors where their eyes are at Reach Readers Online — our web-writing workshop starting Oct. 23.
There, you’ll learn how to stop dropping the best-read element on your web page … how to avoid getting your headline cut off on smartphones … how to get found with Ann’s simple tricks and tools for SEO … and how to overcome the obstacles to reading on the screen to get the word out on mobile devices.
Save up to $100 with our group discounts.
