Recipients have too much to read, no time to read it
Some 306.4 billion emails are sent and received each day.
No doubt about it: The battle for attention in the inbox is real:
- American professionals receive an average of 121 emails a day.
- That’s per inbox. Now multiply that by the several personal email accounts people tend to have in addition to a primary work account.
- No wonder 68% of those emails aren’t getting opened And an average of 276 emails languish unread in inboxes at any given time. That’s an increase of 300% in just four years.
Plus, recipients are getting pickier about which brand emails they’ll allow in their inboxes. If they don’t perceive yours to be best in class, they’ll turn to your competitor’s better email and unsubscribe from or delete yours.
People have, on average, 276 unread messages in their inboxes. That’s a 300% increase in just four years.
— Nielsen Norman Group
And not only are you competing with other email messages for your reader’s time. You’re also competing with favorite sites, mobile apps, personalized homepages, blog posts, content marketing, news digests, search and social media.
In this environment, how do you get your email message opened, read, clicked through and forwarded?
How can you reach email recipients on mobile?
Two thirds of email recipients open your email on their smartphones, not their laptops. Some 7% read your email newsletters in the bathroom. (And the other 93% are lying.) 
Problem is, reading your email newsletter on the small screen is like reading War and Peace through a keyhole. It’s not easy to get the word out on a 5.5” rectangle.
So how do you reach recipients via email newsletters and marketing promotions?
Find out at Think Inside the Inbox — our email-writing workshop, starting on Oct. 17.
You’ll leave with tricks, tips and techniques for writing emails that get opened, read, clicked and shared.
Save up to $100 with our group discounts.
