7 superpowers — and 4 potential pitfalls — of link writing
Blame Fat Fingers/No Bars Syndrome.
Mobile readers click 40% less often than laptop readers, according to Mailchimp. After spending a few hundred seconds waiting for a page to load on our smartphones before our streetcar stop, we’ve learned better than to try to click the correct tiny button on our phones.
And that’s a problem, now that half of your audience members now visit your web pages, look at your email messages and browse your social media channels via their mobile devices, not their laptops.
As a result, a mere 3.8%, on average, of people who view your content on their laptops or desktops click on at least one link. But only 2.7% of people who look at it on their mobile devices click on at least one link.
Mobile readers also click on fewer links — 42% fewer than desktop or laptop users and 30% fewer than tablet users:
Get writers, reviewers and approvers on the same page with Ann’s playbook of proven-in-the-lab best writing practices. Ann will customize the guidelines with before-and-after versions of your team’s own writing.
- Desktop or laptop users click on an average of 6.7% of links
- Tablet users: 5.6%
- Smartphone users: 3.9%
So what’s a communicator to do? …
Avoid 3 more pitfalls — and tap 7 superpowers — of link writing. >>>
Lift Ideas Off the Screen
Web visitors read, on average, 20% of the words on the page. But which words — and how can you put your messages there?
Would you like to learn which words they’re reading, and how to put your key messages where their eyes are?
If so, please join me at Reach Readers Online — our web-writing workshop on Oct. 23.
In this mobile web-writing workshop, you’ll make sure even flippers and skimmers can get the gist of your message — without reading the paragraphs.
Save up to $100 with our group discounts.
