Learn to engage readers with wordplay, metaphor, storytelling and more at this two-day Master Class
The corporate communication writer’s corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a sound?
But at Make Your Copy More Creative — a two-day storytelling Master Class on Feb. 23-24 in Phoenix — you’ll learn how to write messages that grab attention, keep it longer, communicate more clearly, enhance credibility and are more likely to go viral.
You’ll walk away with techniques (not just what to do, but how) for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
And if you act by Dec. 23, you can save up to $300 on registration.
Fill your toolbox with tricks.
In two days, you’ll have time to cram your writer’s tool bag with tricks — hard-to-find but easy-to-implement techniques that will help you:
- Grab Attention With Feature Stories: Craft creative leads and kickers
- Make Your Copy More Colorful: Engage readers with fun facts, juicy details
- Play With Your Words: Spice up your headlines, leads and sound bites with wordplay
- Master the Art of the Storyteller: Tap ‘the most powerful form of human communication’
- Add Meaning With Metaphor: Clarify complex concepts with analogies
- Take Your Story From ‘Meh’ to Masterpiece: Bring your laptop and a story to work on, and leave with a totally rewritten piece.
If you’re a good writer, this Master Class will equip you with a bigger, better bag of writing tricks. If you’re struggling, the program can give you the tools you need to get up to speed almost immediately.
Wherever you are in your writing journey, in this workshop, you will:
- Learn the latest, proven-in-the-lab approaches for getting readers to pay attention to your message, understand it, remember it and act on it.
- Find out how to ditch outdated writing practices that actually annoy, rather than attract, readers.
- Get the information you need to have a successful conversation with management about what works in writing and why.
- Leave with fresh techniques based on relevant research that you can use to reach and sway your audiences.
Meet me in Phoenix.
Summer spends the winter in Arizona, the old saying goes. That makes Phoenix the perfect place for our February writing workshop.
I love Phoenix because … well, let’s be honest: The main reason I love Phoenix is that the most adorable 9-year-old on the planet — aka my niece, Laura — lives there.
But I also love this sophisticated city’s proximity to some of the most dazzling destinations in the country. From Phoenix, you can take a day trip to the Grand Canyon or the Apache Trail and still be back in time to grab the last order of chocolate-dipped bacon s’mores at Beckett’s Table. (At my house, we call that the desert-to-dessert tour.)
Why not make a long weekend of it?
I, for one, will be winding down from our winter writing workshop by hiking Camelback Mountain; finally visiting Taliesen West; ogling the turquoise at the Heard Museum; catching the Bruce Munro light exhibition at the Desert Botanical Garden; kicking back with the perfect craft margarita at Bitter & Twisted; then gorging on the six-course tasting menu at Binkley’s.
Maybe we’ll run into each other!
Save up to $300 when you register by Dec. 23.
I have no doubt that this Master Class will be the best money you invest on your professional development this year.
Plus, now you can save up to $100 with early bird registration if you sign up by Dec. 23. Save even more when you bring a friend or belong to RevUpReadership.com.
Interested? Contact me directly, learn more or register now.
You’ll find out why Laura Ingalls, senior manager of communications for PetSmart Charities, said of this Master Class: “Ann inspired me to exorcise the dusty demons of my journalism career and embrace a livelier and more agile writer within.”