On the same page

Get best practices down on paper

“Ann is one of the few people who can actually teach something substantial about writing.”

— George Stenitzer, former vice president of corporate communications, Tellabs

Ever wish you had a reference tool you could hand off to new team members to answer the question, “How do we write around here?”

How about a resource you could use to show serial offenders how to fix label heads, passive voice or leads that are more likely to convince readers to take a nap than to take action?

Wouldn’t you love to present a document that helps you tell your approvers, “While I personally would love to press ‘Send’ on your engineering dissertation, our writing guidelines demand that we hit 60 or higher on the Flesch Reading Ease test. We’ll need to make this simpler for our customers”?

Enter Wylie’s Writing Guidelines. With this service, you’ll get dozens of guidelines — all based on proven-in-the-lab best practices and illustrated with before-and-after versions of your own writing samples — to help you:

• Catch Your Readers by creating story angles focused on the readers’ best interest, not on the organization’s best interest
• Draw Readers In with leads that grab attention and pull people into the story
• Cut Through the Clutter to make every piece you write measurably easier to read and understand
• Lift Ideas Off the Screen with display copy that communicates even to nonreaders

Want to multiply your ROI? Add writer’s guidelines to your next in-house Master Class.

We’ll roll out the new guidelines in the training session, give your team members a chance to practice and get feedback and show folks how Ann would have handled their messages. Then your team members will walk out with a reference they can use to improve their writing for years.

Ready to get started? Contact Ann to discuss your in-house writing workshop + writing guidelines.