Learn the art and science of Catching Your Readers at this two-day Master Class in Washington, D.C.
If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.
Problem is, many of the techniques we’ve institutionalized in PR and business communication writing are not the bait the reader likes. (You’re not still writing about “us and our stuff,” are you? You’re not still sucking the life out of your message by cramming it into the inverted pyramid — right?)
But at Catch Your Readers — a two-day Master Class on Oct. 27-28 in Washington, D.C. — you’ll discover the art and science of casting for readers and reeling them in.
And if you act by Aug. 27, you can save up to $300 on registration.
Fill your tackle box with tricks.
In two days, you’ll have time to cram your tackle bag with tricks — hard-to-find but easy-to-implement techniques that will help you:
- Think Like a Reader. Move people to act: Use the bait your fish like.
- Tear Down the Inverted Pyramid. Put the most delicious bait where it will do you the most good: Master a structure that’s been proven in the lab to reach more readers than the traditional news story.
- Cut Through the Clutter. Cut the bait into bite-sized chunks: Make every piece you write measurably easier to read and understand when you learn to.
- Lift Your Ideas Off the Page Or Screen. Don’t expect the fish to jump into your boat to find the bait. Instead, dangle the bait overboard, and you’ll reach skimmers and increase readership.
- Transform Your Message From “Meh” to Masterpiece. Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a piece that pulls readers in.
Meet me in D.C.
John F. Kennedy once called Washington, D.C., “a city of Northern charm and Southern efficiency.”
If Kennedy was right, a lot’s changed since then. D.C. is one of my favorite destinations: Easy enough to navigate that even I can get around (Northern efficiency). And it offers deep wells of Southern charm.
Best of all, the city is packed with spectacular art, theater and music — much of it free. Which is great, because you’ll want to conserve your budget for dinner at one of José Andrés’ cathedrals to molecular gastronomy.
Why not make a long weekend of it?
I, for one, will be winding down from our fall writing workshop by immersing myself in five centuries of news history at the Newseum; visiting one of just 10 da Vinci paintings in the world at the National Gallery of Art; dining at Zaytinya; and catching “Rosencrantz and Guildenstern Are Dead” at the Folger Shakespeare Library.
Maybe we’ll run into each other!
Save up to $300 when you register by Aug. 27
I have no doubt that this Master Class will be the best money you invest on your professional development this year.
Plus, now you can save up to $100 with early bird registration if you sign up by Aug. 27. Save even more when you bring a friend, refer a friend or belong to RevUpReadership.com or PRSA.
Interested? Contact me directly, learn more or register now.
You’ll find out why Rochelle Juette, a communications specialist at Washington Closure Hanford, said she gained from Ann’s Master Class: “a semester’s worth of knowledge in a few hours.”