Catch Your Readers in Chicago - Wylie's Writing Tips

Learn to use the bait your fish like on April 21-22

If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.

Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes.

In my two-day, hands-on writing workshop, Catch Your Readers, on April 21-22 in Chicago, we’ll debunk destructive writing myths, how-we’ve-always-done-its and relics from Writing 101. (You’re not still stuffing all those W’s into the lead, are you?!) You’ll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.

Best of times - lead by example — **See readership soar** In this writing workshop, you’ll learn to help readers 1) pay attention to your message, 2) understand it, 3) remember it and 4) act on it. That, after all, is a writer’s four-part job description.

Fill your toolbox with tricks.

In two days, you’ll have time to cram your writer’s tool bag with tricks — hard-to-find but easy-to-implement techniques that will help you:

Think Like a Reader: Learn to move people to act
Go Beyond the Inverted Pyramid: Master a structure that’s been proven in the lab to reach more readers
Cut Through the Clutter: Make every piece you write measurably easier to read and understand
Lift Your Ideas Off the Page Or Screen: Reach flippers and skimmers, increase readership
Edit, write, repeat: Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a totally rewritten piece

Meet me in Chicago.

I love you, Portland, but I’ve got to say, I think Chicago is the most beautiful city in the United States. You’ve got the history of 20th century architecture reflected in a glittering river. You’ve got buildings by two of my favorite Franks, Mssrs. Lloyd Wright and Gehry. And then there’s that magnificent ‘bean’!

Cool bean - Chicago millenium park — **Cool bean** Get the best #Selfie ever at ‘the bean’ in Chicago’s Millennium Park after our spring writing workshop. *Photo by Ben Grey*

Why not make a long weekend of it?

I, for one, will be winding down from the workshop by taking an architectural riverboat cruise, spending my retirement savings on The Magnificent Mile, catching the latest shows at Steppenwolf and Second City, eating whatever Rick Bayless sets in front of me at Topolobampo and ogling the Impressionists at “the best art museum in the world” (TripIt), the Chicago Art Institute.

Maybe we’ll run into each other!

Save $300, earn a bonus.

I have no doubt that the Master Class will be the best money you invest this year on your professional development. But you can save money and boost your return on investment if you act by Feb. 28.

Interested? Contact me directly or register now.