Learn to reach flippers and skimmers at the
PRSA International conference in Washington, D.C.
Most “readers” don’t read — they scan. The fact is, 60 percent of your audience members aren’t reading your copy, according to estimates by professors at the University of Missouri. So how can you craft communications to reach nonreaders?
In my Lift Your Ideas Off the Screen breakout session at the PRSA 2014 International Conference, you’ll learn how to use your display copy — headlines, decks and subheads — to pull readers into your copy, make your piece more inviting, and even communicate to flippers and skimmers.
You’ll learn how to:
- Reach “readers” who spend only three minutes — or even just 30 seconds — with your piece.
- Run a simple test on your copy to ensure that you lift your ideas off the page for flippers and skimmers.
- Make your copy 47 percent more usable by adding a few simple elements
Details:
11:45 a.m. on Monday, Oct. 13
Room: Washington 3/4
Washington Marriott Wardman Park Hotel
Washington, D.C.
Pre-conference session
You can also learn to Catch Your Readers at my pre-conference workshop. (Separate registration required.)
Details:
8 a.m. on Sunday, Oct. 11
Room: Virginia A/B
Washington Marriott Wardman Park Hotel
Washington, D.C.
Expert Express
Get quick tips for improving your writing, presentations and measurement from Mike Neumeier, Shonali Burke and me at our Expert Express chat.
Details:
3:15 p.m. on Oct. 13.
Room: Exhibit Hall B South
Washington Marriott Wardman Park Hotel
Washington, D.C.
Hope to see you there!