See the structure at work in this financial piece How do you organize a compelling feature? Model this piece, which Loring Leifer wrote for Northern Funds' marketing magazine, Northern Update. In it, the Wylie Communications head writer and senior writing coach includes all of the elements you need to craft a compelling feature story. Headline Start with a feature … [Read more...] about Anatomy of a feature
Archives for November 2013
Set the scene for story
Take readers there Your story has to happen somewhere. The setting is the time and place where it happens. The setting helps readers visualize and feel connected to the story. "Our lives unfold in scenes," says reporter Adam Hochschild. "Make readers feel that they are there." Elements of setting To set a scene, include: Where the story takes place. Mention the … [Read more...] about Set the scene for story
From apostrofly to throuple
Create new words by merging old ones Tracy Ousdahl and Paul Pinney — let's call them Ouspin — have traveled the globe. But sometimes, instead of venturing out to a cool destination, they use their time off to visit their families. Don't call that a vacation, though. To Ouspin, that's a famcation. Half-and-half words like famcation — linguists call these portmanteaus … [Read more...] about From apostrofly to throuple
More Google Poetics
Readers share search-phrase verses The brilliant folks behind Google Poetics create found poetry from search terms. When you search on Google, it provides a list of most-frequently-searched-for phrases. The best create poetry like: She wrote She wrote She wrote me a letter She wrote love on her arms She wrote lonely on her body She wrote the book Recently, I invited you … [Read more...] about More Google Poetics
Get expert advice
Improve your communications with Ann’s consulting services Do you need to create a communication vehicle that brings in new clients? Communicates corporate messages? Helps your organization achieve its goals and objectives? If so, Wylie Communications can help — from critiquing your website to launching a newsletter from scratch. Let us help you: Get an extra pair of … [Read more...] about Get expert advice