Try this new format for mobile storytelling Clicking and scrolling is so 2010. Now a writer and media inventor has created a new storytelling format that takes advantage of mobile screens to let people tap through a story. Call it a tap essay, sort of a slide show or multiple-page greeting card for the iPhone. Readers use their fingers to tap their screens to move the story … [Read more...] about June writing contest: Now on tap
Archives for June 2013
Winner is witty, pithy and wise Last month, I challenged you to model my favorite city magazine, Portland Monthly, and write a one-sentence story. Models included: "News that Powell’s Books and Rogue Ales are collaborating on a beer infused with actual pages of Moby Dick raises the troubling prospect of 50 Shades of Grey-flavored absinthe." "Yamhill’s new high school … [Read more...] about Who rocked our one-sentence-story contest?
RetweetLab shows you how I get the most retweets when I tweet on Monday. But I tweet most often on Tuesday. Maybe I should make a change? Thank you, RetweetLab! RetweetLab is the latest free tool from the cool kids at HubSpot. You can use it to find out what techniques work best for your own tweeting strategy, not just in general. Type in your Twitter handle, and … [Read more...] about Tweak your tweets
Longer stories lose readers faster Size does matter. Everything else being equal, your readers would rather read a short piece than a long piece. Of course, all things are never really equal. Given more space, you can do a better job of making your copy more valuable and entertaining, which encourages readership. But everything else being equal, your readers prefer a … [Read more...] about Add words, reduce readership
Learn to Communicate With Comics at the IABC World Conference Words + pictures communicate better than either one alone. Years of research show that comic strips, comic stories and comic books get people to: Pay attention to your message Understand your message Remember your message Act on your message Get the word out with comics. Now you can learn to use … [Read more...] about Now They SEE It