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Archives for January 2013

Stroke of editing

In which Ann audaciously takes on Jill Bolte Taylor's bestseller Jodie Foster is not planning to play me in the Sony Pictures movie of my life. Ron Howard will not direct the major motion picture version of my New York Times bestselling book. I have never practiced neuroanatomy, especially after recovering from a massive stroke. Nor have I crafted an anatomically … [Read more...] about Stroke of editing

Create local heroes

Hallmark Cards sees successes through its people Are you communicating internally? Create local heroes. That is, celebrate the people who are moving the company ahead. Let employees stand for the successes of organizational programs. That approach not only recognizes important contributors to the organization’s success. It also illustrates what we think is important … [Read more...] about Create local heroes

Don’t fall off a website cliff

Where visitors look now Jakob Nielsen was not surprised. In a 2010 eyetracking study, the usability expert analyzed 57,453 fixations, or instances when users look at something on a page. He found — once again, as he had so many times before — that people don't scroll much. In fact, he found that that people spend time looking: Above the fold 80% of the time Below … [Read more...] about Don’t fall off a website cliff

Avoid ‘brilliant images of fuzzy concepts’

Visitors tune out superfluous pictures When BNSF Railroad put a photo of a train on its homepage, visitors ignored it. Moreover, they had trouble finding the top stories they were looking for. Visitors tune out irrelevant images. And those images make it harder for visitors to find the information they actually want, according to a 2005 eyetracking study by Jakob … [Read more...] about Avoid ‘brilliant images of fuzzy concepts’

Bring Ann to your team via teleseminar

Save on travel expenses with Ann’s virtual workshops When you bring one of Ann’s workshops to your team via teleseminar, you can: Save money. Save on travel costs — not just for Ann, but also for far–flung members of your team. Involve more people. Anyone with a phone can participate, even team members located in other offices, cities, states or countries. HSBC, Novartis … [Read more...] about Bring Ann to your team via teleseminar

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Jan. 31, 2025

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