Self-reference is not retweetable The more you tweet about yourself, the fewer retweets you'll get. Or so says Dan Zarrella, HubSpot viral marketing scientist. In research published in 2012, Zarrella compared tweets that had been retweeted with those that had not. Non-retweets had nearly twice the number of self-references of tweets that went … [Read more...] about Spread yourself thin
Archives for September 2012
Divide and conquer
Get the word out with subheads Subheads — those short headings that appear within the body copy to break the piece into smaller sections — are important. With well-written subheads, you can: 1. Keep readers reading. Do tired readers keep reading or stop? Sometimes subheads can make the difference. “Subheads increased reading for skimmers and for those whose attention … [Read more...] about Divide and conquer
Cast in concrete
Tangible news stories get remembered People remember concrete news stories 60% better than abstract ones, according to a study by a professor at the Edward R. Murrow College of Communication at Washington State University. Adding photos to news stories increased recall by 65%. For the study, professor Prabu David had 24 journalism students review 32 100-word news … [Read more...] about Cast in concrete
The right stuff
Are you measuring the wrong things? Why do we measure click-thru rates? Web analytics? Follows, comments, likes and shares? Because they're there. We measure them because they're easy to measure. Some of these measurements can be helpful. Click-thru rates, for instance, might help us make the link between, say, an e-zine article and increased sales. Other … [Read more...] about The right stuff
Ann’s running out of time
Last chance to book a date with Ann in 2012 Have you been thinking about bringing me in for a writing workshop this year? If so, let’s act fast. My schedule gets fully booked earlier and earlier each year. At this point, I have open dates for only two more onsite workshops in 2012. If you’ve been planning to bring me in this year, please contact me today. By the … [Read more...] about Ann’s running out of time