Optimize for readers & Google Press releases are a key tool for making your website findable. Because your headline gets a header (<h1>) tag on the portal, it can deliver huge SEO benefits. To take advantage of this opportunity, use a keyword in your headline. Here's how: Choose a keyword. That's one keyword. You can hurt your ranking in search results — … [Read more...] about Put people first
Archives for August 2012
Drop the buzzwords
Write hype-free news release heads instead On my desk is a New Yorker cartoon where a CEO is talking to his PR executive. He says: “Here it is, the plain, unvarnished truth. Varnish it.” Well, I’m advising you to skip the varnish, especially in release headlines. Four problems with hype Why skip the varnish? Reporters hate it. Bloggers and journalists want us to … [Read more...] about Drop the buzzwords
Make it relevant
Focus your Web copy How can you cut Web copy in half? Choose the half that's relevant to your audience members. Give readers what they want. Besides making your Web pages shorter — and serving your audience better — relevant copy is more effective. According to Jan H. Spyridakis, author of "Guidelines for Authoring Comprehensible Web Pages," readers: Understand … [Read more...] about Make it relevant
‘Sigh … We miss you already’
Steal a trick from CD Baby & make your copy personable This little note arrived in my email box the other day: Ann — Thanks for your order with CD Baby! Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in … [Read more...] about ‘Sigh … We miss you already’
Reach more readers
Get the word out with Wylie's writing team I've interviewed George Clooney, Brad Pitt and Robert Redford. But what I really enjoy is chatting with economists, engineers and surgeons. At Wylie Communications, we write about communication technology for Sprint, about personal finance for Northern Trust and — despite the fact that my preferred form of exercise is the hike … [Read more...] about Reach more readers