You’re not still writing ‘click here’ and ‘read more,’ are you? When it comes to link writing, “click here” is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman. Remember Dolly the sheep, the first cloned mammal? Your “click here” link does. “But our visitors have … [Read more...] about The weakest link
Archives for October 2010
Table for two
Pit dueling ideas in columns and rows Are you writing a face-off between your technology and the alternative? Juxtaposing competing information and ideas? Comparing and contrasting products or services? If so, a table is probably the best format for your article. I’ve been enjoying webifying magazine articles for EADS Key Touch magazine’s website this year. I often find … [Read more...] about Table for two
Funny formulas
Try these fill-in-the-blanks jokes Want to add humor to your piece? Two professional speakers shared these formulas in SpeakerNet News, a weekly e-zine for professional speakers: Jargon jokes I know, I know. Your organization is overloaded with jargon. Take advantage of the situation, suggests Paul Seaburn, “The Humor Handyman,” by writing funny definitions for the worst … [Read more...] about Funny formulas
Mission creep
Don’t let the mission statement become the mission Mission statements may be the most popular management activity since tee time, according to the folks at Bain & Company, a Boston-based consulting firm. In fact, 90 percent of the executives at 500 companies Bain surveyed had written an official mission statement within the last five years. Have you ever been … [Read more...] about Mission creep
Rev up your writing
Check out the new RevUpReadership.com We've revved up RevUpReadership.com, the toolbox for writers. Now she's faster, friendlier and more fascinating — not to mention waaaaay better looking. In the new RevUpReadership.com, you'll find: New sections on creative communications and communication planning Tips and templates for executive messages, survey stories, … [Read more...] about Rev up your writing