When you write about ‘us and our stuff’ instead of about the audience
What do journalists hate most about your media relations?
Information that’s not relevant to their audience, according to Greentarget.
So what’s relevant to journalists’ audience?
When the St. Louis Post Dispatch asked their audience members who or what was most important to them, editor Dick Weiss says, “Their answer was surprising. Many did not say their families, children or God.
“Instead, their answer was me.”
Journalists care about their audience members. Their audience members care about themselves.
Are you writing about the audience?
Are you writing audience-focused messages? If not, contact me. I’ll help you and your team members Think Like a Reporter.