Go beyond ‘just the facts, ma’am’
Stories sell, facts just tell.
So how do you turn facts into stories?
Reframe the 5 journalistic W’s:
- Who becomes character
- What becomes plot
- When becomes chronology
- Where becomes setting
- Why becomes motivation
Are you using stories to sell or just relying on facts to tell? To write better stories, let me help your team Master the Art of Storytelling.