Numerals in headlines quantify value, draw readers Next time you hit the Safeway, take a look at the magazines displayed at the checkout counter. Chances are, you'll find that they're packed with numerals. There's a good reason for that: Headlines with numerals, like Top 10, promise quantifiable value. And that draws readers. "Numbers sell," writes Richard … [Read more...] about Numbers count
statistics
Start your story with a statistics lead
Grab reader attention by writing with numbers Stumped for a story starter? Try a statistics lead. Yes, writing with numbers can be tough. A bunch of boring figures can make readers' eyes glaze over wherever you place them. But startling statistics — underline the word “startling” — can make a great lead. When writing your next lead, surprise and delight readers with a … [Read more...] about Start your story with a statistics lead