Concrete details make great invitation leads When I teach the feature-style story structure, communicators nod. It seems reasonable that readers would prefer concrete, creative stories to a hierarchical blurtation of facts. BUT — and as Pee-Wee Herman said, there's always a big but — they wonder, is the feature-style story structure for everything? Even … [Read more...] about Features work for emails too
Organizing copy
Take your lead from meh to masterpiece
Master Class graduates nail the feature intro Too many writers have married the inverted pyramid and made a lot of triangular babies. Problem is, the traditional news structure doesn't work well with humans. But at our Master the Art of the Storyteller Master Class in San Francisco in July, writers started flirting around with other structures. Here are three of … [Read more...] about Take your lead from meh to masterpiece
Features first
WCB-Alberta writer transforms article through story structure I love it when my clients send me before-and-after pieces after I present a writing workshop. For one thing, it's gratifying to see that people's writing actually improves after I visit! For another, these pieces make great case studies in good writing. Workers Compensation Board-Alberta writer Caren … [Read more...] about Features first