They make journalists cry 'hype' and more "Atticus told me to delete the adjectives and I'd have the facts." — Harper Lee in To Kill a Mockingbird Why cut adjectives and adverbs from your copy? Because modifiers: 1. Strike journalists as hype Writing media relations pieces? Journalists hate hype and fluff … and modifiers are hype-y and fluffy. "Be fair," … [Read more...] about Why minimize modifiers?