• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar

Wylie's Writing Tips

Improve your communications with our training, consulting, and writing services

  • Home
  • Writing training
    • Topics
      • Content-writing classes
      • Email-writing classes
      • Persuasive-writing classes
      • PR-writing classes
      • Readability classes
      • Storytelling-writing classes
      • Web-writing classes
      • Writing-process classes
    • In-house writing workshops
    • Public writing workshops
      • Storytelling | March 3-31
      • Content writing | March 31-April 28
      • Persuasive-writing | April 28-May 26
      • Clear writing | May 26-June 23
      • Web-writing | July 7-Aug. 4
      • Writing process | Aug. 4-Sept. 8
      • PR Writing | Sept. 8-Oct. 6
      • Email writing | Oct. 6-Nov. 3
      • Past writing workshops
    • On-demand webinars
      • Think Like a Reader on-demand webinar
      • Think Outside the Pyramid on-demand webinar
      • Cut Through the Clutter on-demand webinar
      • Reach Readers Where They Look on-demand webinar
    • Writing training clients
    • Trainer
  • Writing services
    • Ask Ann
    • Writing & editing
    • Writing coach
    • Writing guidelines
    • Writing training
    • Consulting clients
  • Writing tools
    • The Power Pack
    • Rev Up Readership: toolbox for writers
    • Art of Storytelling
    • Block Busters handbook
    • Clarify Complex Copy
    • Cut Through the Clutter manual
    • Get Good at Getting the Goods
    • Jargon: Start Making Sense
    • People Power
    • Think Like a Reader
    • Think Outside the Pyramid
  • Writing tips
    • Content writing
      • Relevant content writing
        • Relevant content writing resources
        • Relevant content writing quotes
      • Creative content writing
      • Structure for content
      • Readability for content
        • Resources on blog post length
        • Quotes on blog post length
      • Scannable web copy
      • Content writing resources
      • Content writing quotes
    • Email writing
      • Why email writing?
      • Subject lines
        • Resources on subject lines
        • Quotes on subject lines
      • Target your email
        • Quotes on targeted email
      • Feature story structure
      • Short, readable emails
        • Quotes on readable emails
      • Scannable emails
        • Quotes on how to write scannable email
      • Resources on email writing
      • Quotes on email writing
    • Microcontent
      • Skimming, scanning, reading
        • Resources on skimming, scanning, reading
        • Quotes on skimming, scanning, reading
      • Bulleted lists
        • Quotes on bullets lists
      • Callouts, pull quotes
        • Quotes on pull quotes and callouts
      • Captions, cutlines
        • Quotes on captions
      • Decks, summary blurbs
      • Headlines
        • Benefit headlines
        • Feature headlines
        • Web headlines
          • Quotes on web headlines
        • Quotes on headlines
      • Links, buttons
        • Quotes on links
      • Subheads
        • Quotes on how to do subheadings
      • Resources on display copy
      • Quotes on display copy
    • Persuasive writing
      • What’s in it for me?
        • Quotes on WIIFMs
      • Write about benefits
        • Quotes on verbs
        • Quotes on benefits
      • Write to, about You
        • Quotes on ‘you’ writing
      • Quotes about persuasive writing
    • Public relations writing
      • Target readers with PR writing
        • Relevant releases quotes
      • Organize PR writing
        • Leads for releases
          • Press release first paragraph
          • Quotes on press release leads
      • Quotations
        • Quotes about public relations quotes
      • Readability for PR
        • Quotes on ideal press release length
      • Headlines, display copy for PR
        • Headlines for releases
      • Resources on press releases
      • Quotes on press releases
    • Readability
      • Why readability?
        • Information overload
          • Information overload quotes
      • Message length
        • Why short content
        • Measure A.R.T.
        • Tighten your story angle
        • Resources on writing short content
        • Quotes on writing short content
      • Paragraph length
        • Quotes on paragraph length
      • Writing with statistics
        • Quotes on writing with statistics
      • Sentence length
        • Resources on short sentences
        • Quotes on good sentence length
        • Quotes on how to write a simple sentence
      • Passive voice
        • Quotes on the passive voice
      • Word length
        • Quotes on short words
      • Jargon
        • Quotes on jargon
      • Adjectives & adverbs
        • Quotes on adjectives & adverbs
      • Readable
        • Resources on readability
        • Quotes on readability
      • Conversational copy
        • Quotes on conversational business writing
    • Storytelling and creative writing
      • Concrete details
        • Why concrete details?
        • Types of concrete detail
        • Quotes on concrete details
      • Description
        • Quotes on scent
      • Human interest
        • Quotes on human interest
      • Metaphor
        • Why use metaphor?
        • Complex copy
        • Creative comparisons
        • Simplify stats
        • Metaphor writing
        • Resources on metaphor
        • Quotes on metaphor
      • Storytelling
        • Why is storytelling important?
        • Find stories
        • Storytelling research
        • Elements of storytelling
        • Storytelling structure
        • Resources on storytelling
        • Quotes on storytelling
      • Wordplay
        • Alliteration
          • Resources on alliteration
        • Balance
        • Coin a word
          • Resources on coin a word
          • Quotes on coin a word
        • Quotes on the etymology of words
        • Rhyme
        • Rhythm
          • Quotes on using rhythm in writing
        • Twist of phrase
        • Quotes on how to use wordplay
      • Resources on creative copy
      • Quotes on creative copy
      • Quotes on boring copy
    • Type of articles
      • Case studies
      • Listicles
      • Tipsheets
    • Web writing
      • Why writing for the web?
        • Quotes on why writing for the web
      • Above the fold
        • Quotes on above-the-fold content
      • Tight web copy
        • Quotes on tight web copy
      • Scannable web copy
        • Quotes on scannable web copy
      • SEO for writers
        • Quotes on SEO
        • Quotes on SEO for releases
      • Quotes on crafting good web writing
      • Writing for mobile quotes
    • Writing
    • Writing process
      • Creative process
        • Quotes on creative process
      • Read like a writer
        • Resources on how to become a better writer
        • Quotes on how to become a better writer
      • Writing process
        • Prewriting
          • Research your story
            • Research quotes
          • Develop your story angle
          • Organize your piece
          • Quotes on prewriting stage of writing
      • Writing templates
        • Quotes on writing templates
    • Writing structure
      • Feature story structure
        • Why features structure?
          • Why feature structure?
        • Feature structure examples
        • Feature leads
        • Nut graph
          • Quotes on nut graph
        • Background section
          • Quotes on the background section
        • Body
          • Quotes on the body
        • Conclusion
          • Quotes on how to write good endings
        • Transitions
          • Quotes on transitions
      • Other story structures
      • Quotes on story structure
  • Writing newsletter
    • Current issue
    • What others say
    • Archives
  • Blog
  • Calendar
  • Why us?
    • About the trainer
    • Contact Ann

creative technique

Take a tip from Norm MacDonald

Take a tip from Norm Macdonald

#RIPRobinWilliams tweets show how to serialize your story What can you learn from Norm MacDonald's Twitter tribute (would that be twibute?) to Robin Williams? What can't you learn?! MacDonald shows us how to serialize our stories, how to get the word out in 144 characters or less — and when to stop typing. Here are six tips to take from MacDonald's … [Read more...] about Take a tip from Norm MacDonald

Don’t say ‘when’

Don't say when

Date leads date your story In a “West Wing” episode, President Jed Bartlet is in the Oval Office, where a technician prepares to record his Saturday morning radio address. TECHNICIAN: "Here we go. In three, two ..." He holds up his index finger on "one," then points to Bartlet. BARTLET: "Good morning. This month, as autumn is in full bloom in much of … [Read more...] about Don’t say ‘when’

How small is small?

How small is small

Mini narratives can be as brief as a paragraph In The Emperor of All Maladies, Siddhartha Mukherjee shares this tiny tale: "In 2005, a man diagnosed with multiple myeloma asked me if he would be alive to watch his daughter graduate from high school in a few months. In 2009, bound to a wheelchair, he watched his daughter graduate from college. The wheelchair had nothing to … [Read more...] about How small is small?

‘Every sentence is a little drama’

Storytelling with verbs

How to build plot, scene and character with verbs Things that make your copy more creative: Storytelling. Human interest. Wordplay. Concrete details. Verbs. Verbs? Yes, verbs, writes Constance Hale. "What I want writers to understand," writes the author of Vex, Hex, Smash, Smooch: Let verbs power your writing, "is that every sentence is a little drama. There’s a subject, … [Read more...] about ‘Every sentence is a little drama’

Show and tell

Write like a roller coaster

Map out your story on Ann's roller coaster grid The best stories show, then tell, then show, then tell, again and again and again. And the best pieces mix up their concrete details with stories, statistics, scenarios and more. How does your story shape up against that standard? To find out, use this grid to map out your story. On it, note which kinds of concrete … [Read more...] about Show and tell

« Previous Page

Primary Sidebar

Jan. 26, 2023

Master the Art of Storytelling - Ann Wylie's creative-writing workshop on March 3-31

Save up to $100 with our group discounts.

Register for Master the Art of Storytelling - Ann Wylie's creative-writing workshop on March 3-31
  • How to make your message 47% more usableHow to make your message 47% more usable: Skimmable content boosts understanding, memory, satisfaction
  • What’s the best length of a word?What’s the best length of a word? The New York Times averages 4.9 characters
  • Top organizations use reader-centric approachTop organizations use reader-centric approach: Average performers just write about themselves
Archives

Wylie Communications, Inc. logo
    Training
  • In-house writing workshops
  • Public writing workshops
  • On-demand webinars
    Tools
  • Learning tools
  • RevvingUpReadership.com
  • Free writing tips
Subscribe to our ezine
Upcoming Workshops

Master the Art of Storytelling - Ann Wylie's creative-writing workshop on March 3-31

Get Clicked, Liked & Shared - Ann Wylie's content-writing workshop on March 31-April 28

Catch Your Readers - Ann Wylie's persuasive-writing workshop on April 28-May 26

Rev Up Readability - Ann Wylie's clear-writing workshop on May 26-June 23

© Copyright 2023 · Ann Wylie · All Rights Reserved
May not be duplicated and shared without authors permission. Contact us