Yes, Communicator, you can make your copy more colorful How can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story? By helping you add concrete detail to your message in 30 minutes or less. One of my favorite editing assignments is to turn dry, abstract message … [Read more...] about Color bind
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Catch Your Readers in Chicago
Learn to move readers to act at this two-day Master Class Would you like to learn to write copy that moves people to act? Master a structure that's proven in the lab to work better than the inverted pyramid? Make every piece you write measurably easier to read and understand? If so, please join me at Catch Your Readers, a two-day writer's Master Class on April 21-22 in … [Read more...] about Catch Your Readers in Chicago
Reframe the problem
Break an egg? Make an omelet Don't you love the way H&R Block reframed tax season as refund season this year? So do I. Take a tip from H&R Block: Got a negative story to tell? Reframe it. How P.T. Barnum reframed a truckload of white salmon Listen in as campaign advisor Bruno Gianelli schools White House Communications Director Toby Ziegler, on The West … [Read more...] about Reframe the problem
Writing in the right direction
Create written communication guidelines Ever wish you had a reference tool you could hand off to new team members to answer the question, "How do we write around here?" How about a resource you could use to show serial offenders how to fix label headlines, passive voice or leads that are more likely to get readers to take a nap than to take action? Wouldn't you love … [Read more...] about Writing in the right direction
Get a writing workout with Wylie
Edit, write & repeat at Catch Your Readers in Chicago In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there's not enough time to pause and reflect on how you're doing. But at Catch Your Readers, a two-day Master Class on April 21-22 in Chicago, you'll get a chance to write, edit and rewrite; get and give feedback; and leave with a … [Read more...] about Get a writing workout with Wylie