Wylie’s Writing Tips 2017 archives

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2017 issues

Blog length: Go deep, not shallow

Avoid thin posts

Dec. 28, 2017

Calling all readers with callouts

How to write the ‘movie trailer’ for your message

Dec. 19, 2017

The 1-minute news release

Can you get your story across in 200 words?

Dec. 12, 2017

Here’s a tip

PR pros get attention with tipsheets

Nov. 28, 2017

Why avoid generic links?

You’re not still writing Click here and Read more, are you?

Nov. 21, 2017

Pass the 1-2-3-4 test

Put the hot stuff up top for mobile web writing

Nov. 14, 2017

Who’s ‘Me’?

You can’t write a WIIFM without the M

Nov. 07, 2017

Try imperative voice

Write to and about the reader

Oct. 31, 2017

Write for surfers and divers

Try the 30-3-30 rule

Oct. 24, 2017

Cut the fluff online

Hype reduces reading, sharing — even sales

Oct. 17, 2017

Avoid fake benefits

‘Pat yourself on the back for choosing us’

Oct. 10, 2017

Screen reading hurts your brain

Problem solving + divided attention = cognitive overload

Oct. 03, 2017

Overcome information overload

Readers face the equivalent of 174 newspapers a day

Sept. 26, 2017

Meet readers out front

On web heads, put topics up top

Sept. 19, 2017

Stories: better than sex?

Give readers a shot of the love drug, oxytocin

Sept. 12, 2017

Tough nut to crack

Put your story into a nutshell

Sept. 05, 2017

How to write for mobile readers

Overcome 5 obstacles to reading on smartphones

Aug. 29, 2017

Readers see ‘white horse,’ not ‘absolute truth’

Make messages memorable with concrete copy

Aug. 22, 2017

Benchmark readability against the BBC

How does your clarity stack up?

Aug. 15, 2017

Get to Aha!

Creative process helps you write better, easier and faster

Aug. 08, 2017

Stop We-We-ing on the reader

Talking about ourselves — better than sex?

Aug. 01, 2017

Readability helps everyone

You’re not dumbing it down; you’re lifting it up

July 25, 2017

Avoid alphabet soup

7 ways to get the acronyms and abbreviations out

July 18, 2017

Is it live or is it metaphor?

‘Kick the habit’ lights up the brain’s motor cortex

July 11, 2017

6 tips for writing lists

People look at 70% of lists they encounter online

July 05, 2017

Turn numbers into things

When writing with statistics, ask ‘What’s it like?’

June 27, 2017

Blog post structure | Try a temple

New approach increases reading by 520%

June 20, 2017

Come to your senses

Analogy helps readers experience your story

June 13, 2017

Out of sight, out of mind

Keep paragraphs even shorter for mobile screens

June 06, 2017

Pass the 70-20-10 test

Create social media messages that engage readers

May 30, 2017

A bear’s tale

3 steps to a great story

May 23, 2017

The cost of bad writing

It’s a $37 million problem a year at one organization

May 16, 2017

Eyes on you

Page view time is not a magic number

May 09, 2017

Craft snappy sound bites

List, rhyme and twist

May 02, 2017

The long and the short of it

Build drama, create rhythm by varying sentence length

April 25, 2017

Don’t get your head cut off

Make web headlines fit on mobile apps and more

April 18, 2017

Avoid flabby middles

Five ways to shape the body of your message

April 11, 2017

Rethink the release

Focus on the reader, not on PR 101 approaches

April 04, 2017

Stop wasting readers’ time

They ‘get visibly angry’ at verbose sites

March 28, 2017

Make sure every picture tells a story

How to write compelling captions

March 21, 2017

Colorful numbers

Startling statistics make compelling leads

March 14, 2017

Turn Strunk & White upside down

Three new ways to approach classic writing wisdom

March 07, 2017

You’re one in a million

Messages a year, that is

Feb. 28, 2017

Stop stuffing keywords

Where to put search terms to get your release found

Feb. 21, 2017

Make technical terms clear

How to write about, say, spectroradiometers

Feb. 14, 2017

Read all about it

Use a structure that’s been proven in the lab to increase reading

Feb. 07, 2017

Play twister

Four steps to twist of phrase

Jan. 31, 2017

Make size and scale visual

How tiny is tiny? How huge is huge?

Jan. 24, 2017

Heads up on benefits headlines

8 types of benefits headlines to choose from

Jan. 17, 2017

Vital statistics

Numbers bring concreteness and color to your copy

Jan. 10, 2017

Keep your pitch short

How long is too long?

Jan. 03, 2017

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